Introduction >> Purpose, Vision, Mission >> Market Research >> Analysis/Need >> Operations >> Technology >> Sales/Marketing >> Broker Qualifications >> Carrier Qualifications >> Shippers Qualifications >> Management >> Next Steps >> Stakeholder Invitation >>

Next Steps

The models for creation of TIE are already there. This is customized, optimized load matching with value-added features. It’s already being done in the chemical industry, in food service, in the automobile industry, with booksellers. It has just never been done by transportation brokers. Our time has come.

Next steps in the process to create this enterprise will include:

Survey of key brokers and other transportation intermediaries regarding:
  • Interest in participation
  • Interest in serving on Advisory Board
  • Development cost share
Develop list of preferred broker participants
Develop core stakeholder group of 6-12 brokers
Establish the Advisory Board
Use consultant to implement next steps including:
  • Business plan expansion
  • Budget
  • Technology RFP
  • Administration, management, sales and marketing RFPs
  • Develop participant funding proposal
Finalize qualifications for participation by
  • Brokers
  • Other transportation intermediaries
  • Carriers
  • Shippers
Create marketing plan for
  • Announcement
  • Invitations to participate
  • Responses to requests to participate
  • Web site enhancements
  • Literature
  • Power Point presentation
  • News releases
  • Advertising
  • Relational marketing
  • Public relations
Establish corporate entity for the enterprise
Accept funding
Implement business plan
Open the doors for operation

Outcome

The outcome anticipated is a new wave of service, credibility and respect for The Digital Broker.

It is generally recognized that the bulk of transportation and its customers are behind the curve when it comes to Internet access and usage. That is quickly changing. Making this move now puts brokers squarely onto the board as players.

It makes us ready for the next moves to be demanded by the New Economy - such as the wireless revolution. Processes and technology developed through this enterprise will be transferable to new communicating methods.

Stakeholder Invitation >>